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Vienna +43 664 11 21 846 +33 679 66 22 28 Monaco

Year : 2017
Industry : Personal Trainer
Location : Vienna

Sebastian Hirzi

Personal Trainer

Sebastian Hirzi is a certified personal trainer holding a degree in physical education. He is specialized in body coordination management, prevention training, and mobility training. He provides a multifaceted yet personalized approach to his clients seeking to improve mobility and body consciousness, following his motto "The body achieves what the mind believes."


The aim was to make Sebastian's personal brand, personal. The icon is derived from kinematics and the equiangular triangle, a key object in physical education. It symbolizes the balance, tranquility as well as complete accuracy, which is mirrored in Sebastian's way of working.

Brand Conception

With our design, we aimed to communicate strong leading lines as well as the clients predilection for the color black.

Sebastian Hirzi logo design and conception
Sebastian Hirzi logo design and conception

Color Palette


HEX #000000
RGB 0 0 0
CMYK 91 79 62 97




RGB 255 255 255
CMYK 0 0 0 0


Stationery Design

The stationery design for Sebastian Hirzi includes business cards made with premium 460 gsm Fedrigoni Sirio Ultra Black paper. The logo on the front was applied with silver hot foiling, the card details on the reverse with white hot foiling. Additionally, A4 letter heads were printed with the logo and the details in silver hot foil.

Sebastian Hirzi stationery and print design Sebastian Hirzi business card design


The branding has been further extended to functional sports wear, including indoor and outdoor clothing.

Sebastian Hirzi sports wear cap Sebastian Hirzi sports wear hoodie
Sebastian Hirzi sports wear t-shirt front
Sebastian Hirzi sports wear t-shirt back
Sebastian Hirzi sports wear tank top front Sebastian Hirzi sports wear tank top back
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