Transformers Art is the art creation of Danilo Baletic, using old vehicle scrap parts to create giant sculptures. Ecology, recycling and awareness are key aspects of his philosophy and creations. "Through a creative approach, the waste is transformed into objects with usage value. Through daily contact with a huge amount of various wastes, the artist examines habits of man and consumer awareness. Due to the increasing desire for comfort, we are exhausting natural resources and polluting our environment."
We designed the Transformers Art website and online presence, including photo shoots and the redesign of existing Transformers Art sketches.
The new Transformers Art logo is based on the given brand of the original Transformers action figures. It was arranged so that the known "Transformers" logo remains the dominant feature, while the "Art" addition is kept small.
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The new Transformers Art website was designed as a one page scroll, featuring many photographs of the art pieces, as well as of the exhibitions. Story telling as well as a simplified user experience are key to successful web design. The presentation is furthermore enhanced with the technical drawings and sketches of the Transformers themselves, as well as a photo gallery highlighting the creation and development of the art pieces.