The Domaine de Mauroue is a magnificent estate built in the 18th Century with an area one and a half times larger than the Principality of Monaco. It is located on the Plateau du Valensole, centered between the Alpes de Haute Provence and the French Riviera.
Following a set of older branding elements provided by the client, we rejuvenated the Domaine de Mauroue brand with the overall philosophy in mind: to create the ultimate Provençal luxury estate.
The logo redesign consisted of bringing together the property's heritage as a French lavender oil domaine. The original coat of arms logo and icon is kept throughout the rebranding.
The logo is completed by keeping its original typeface in order to convey the Provençal spirit and to communicate its French history.
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CMYK 71 96 18 7
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CMYK 71 66 55 68
We were commissioned for a multiple day photoshoot on site to document the domaine in all its glory and details. We thoroughly photographed the complete interior and exterior of the estate. A helicopter shooting was arranged to get a proper feel for the domaine's 300 hectares of private land, its own lake, forests, fields, and surrounding environment.
The website of Domaine de Mauroue was designed following the structure and layout of the book. The aim was to create the official online presence for the property, and to facilitate booking and inquiries. We therefore highlighted both the photography as well as the textual contents equally, thus balancing the available textual information with their respective photography.